I have created visual identity for ABP, Polish IT company found by three friends.

For me, the most important part of this process was research. I wanted to get to know as much as possible about the company, their projects, clients and plans for the future. Thanks to the long conversations and meetings, I have discovered many important things. For example, before meeting the owners, I thought that for the IT company it is crucial to appear innovative, modern and revolutionary. It turned out, that they want their company to be also seen as stable and trusting because most of their clients are from payments sector.

The main values for the company are: trust, stability, security, prestige and innovation. I have shown trust with silver and dark blue colors, which are elegant, prestigious and trustworthy.

In order to show innovative side of the company, I have used Javascript and generative design to create graphics, for example Linkedin posts and key visual. Every graphic is different and the text is built from lines, which symbolize internet connection and friendship of the three founders.

The logo is built based on geometry to show the technical aspect of the company’s operations. A shield in the logo symbolizes safety and stability. In the shield I have placed the sign of the majority, the frequently used sign in programming, as well as the symbol of pursuing the goal and  the future. Three lines refer to the lines of programming code, as well as the three founders.

I have designed four versions of logo and key visual to choose from, materials for Linkedin and business cards.