I have created logo and key visual for Tango Lab, organisation created by pair of dancers who want to teach tango. They wanted logo to be minimalistic, modern and elegant, yet interesting and original.
I wanted to show rhythm of tango (2/4) using typography — every second letter (A and G) is much wider than the rest. Geometrical construction of the letters refers to the Lab.
High contrast and lack of serifs resemble art deco aesthetics.
Since the main target is young people from big city (Warsaw), I have refered to the streewear aesthetics — bold typography, vivid colours and experimental approach to the layout. Condensed and extended widths refer to dancers approaching and moving away from each other.